Enough with the Videos

Cecil B. DeMille: “Are you ready for your close-up?”

So…are you really ready for your close-up?

It’s now essential and expected that you will create video content to promote yourself by showing exactly what it is you do, and do well.

It’s also way to make a powerful first impression for those who might be interested in getting to know you better professionally – as in engaging you for a future performance.

But, why then am I advocating for no more videos?

Are you

a. good at making videos of yourself performing?

 

b. excellent at making videos of yourself performing, that also incorporating imaginative visuals?

c. a videographer?

 

Here’s how I define each category above.

 

a. This type of video-making is only good enough for fun, friends and family.

b. Your videos must meet at least 90 percent of the same standards you hold yourself to when you perform or compose.

Are you sure your current videos standards are equal to the same standards you hold yourself to when you play or compose?

Honestly, are you sure?

c. Videographers are masters of sound, lighting and staging/camera positioning. They are audio-visual artists, who treat audio, visuals, the look, the lighting, the staging and the scene, and staging equally. Their videos are art.

Do you think you are a videographer?

 

If you aren’t category B or C, then enough with the videos.

Why?

The video you post or send out will often be someone’s first impression of you. First impressions are often all we get, and they tend to stick. So, your videos have to be at least 90% beautiful, compelling and memorable…according to the performance or compositional standards you hold yourself to everyday.

Your videos must capture the viewer’s attention in 20 seconds, otherwise they will move on.

Videographers are worth the money, because you, and the art that only you are creating, is equally worth it.

Ask me if you would like regularly create and post video content, even though you’re busier than ever.